Jul 08, · Paltrow’s busy, and hiring her for small appearances still costs money. Luckily, she came back, and Pepper and Tony made up in Homecoming. In past media appearances, Paltrow has said she was cutting back the amount of acting she’d been doing to focus on her (scientifically dubious) lifestyle company, papilloma-virus.com: James Grebey. Pepper Potts is back in action — and some bling on Gwyneth Paltrow’s finger sparked buzz. Avengers: Infinity War executive producer Jon Favreau posted a picture on his Instagram posing next to Paltrow and Robert Downey Jr., who plays Pepper’s longtime on-and-off love Tony Stark (a.k.a. Iron. Gwyneth Paltrow as Pepper Potts in the film Iron Man. Gwyneth Paltrow portrays the character in the Marvel Cinematic Universe: In Iron Man, Tony Stark notes that Potts, his secretary/personal aide, is virtually the only trustworthy individual .